NOTES AND THINKING

Plain thoughts on running and growing a business.

Notes on sales, marketing, AI and the choices owners face. I write about what I see in the work: what helps, what gets in the way and what I would change.

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Adapt or Die: Why AI Is Exposing Businesses That Never Created Real Value

Adapt or Die: Why AI Is Exposing Businesses That Never Created Real Value

Adapt or Die: Why AI Is Exposing Businesses That Never Created Real ValueOnur Ibrahim
Published on: 08/06/2026

The first wave of AI has already turned many low value tasks into commodities. Basic copywriting. Simple websites. Research. Design drafts....

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Understanding Your Customer at a Deeper Level

Understanding Your Customer at a Deeper Level

Understanding Your Customer at a Deeper LevelOnur Ibrahim
Published on: 01/04/2026

How does your customer really see you? Most businesses think they understand their customer. They run surveys, They build personas,They look at data,...

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GEO (Generative AI Engine Optimisation) -Optimised WordPress Site Checklist

GEO (Generative AI Engine Optimisation) -Optimised WordPress Site Checklist

GEO (Generative AI Engine Optimisation) -Optimised WordPress Site ChecklistOnur Ibrahim
Published on: 28/08/2025

AI-Optimised WordPress Site Checklist A step-by-step Notion-ready checklist to optimise your WordPress site for SEO and AI-driven search. 1. Schema...

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Is AI the Next Dot-Com Bubble?

Is AI the Next Dot-Com Bubble?

Is AI the Next Dot-Com Bubble?Onur Ibrahim
Published on: 04/08/2025

Why today’s hype looks a lot like 1999 and how to spot the 1 percent of companies that will surviveDéjà Vu: When “.com” Became “.ai”In 1999, merely...

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