THE OFFER TRUTH BUILDER . FREE

Most founders don't have an offer. They have a description.

Build an offer a buyer can say yes to in about 25 minutes, and see exactly where it leaks.

Free. Eight short stages. Your score and the one leak to fix first.

What happens next

No sign up to start. Your answers save as you go, so you can stop and come back.
At the end you add your name and email, and your score, your one page offer and the first leak to fix are sent to you.
No call to book. Follow up emails only if you tick the box.

Do I need an offer already?

No. If you can describe what you sell today, that's enough to start. The tool helps you turn that description into an offer.

What do I get at the end?

An Offer Truth Score out of 100 across six leaks, your offer written on one page, and the one leak to fix first with why it costs you money.

Will you try to sell me something?

Your results email includes a link to book a free First Hour with me if you'd like to talk it through. Nothing else, unless you choose to get the follow up emails.

How I use your details: privacy policy.

THE PROBLEM

Your offer is the first leak.

Most founders explain what they do. Buyers want to know what changes for them. When the offer is vague, every prospect gets a slightly different pitch, sales calls run long, and good enquiries go quiet without telling you why.

More leads won't fix that. A clearer offer will.

HOW IT WORKS

Three steps. About 25 minutes.

Answer eight short stages, get your score, fix the first leak.

STEP 01

Build it

Answer eight short stages: your buyer, the real problem, the outcome, your promise, from and to, the way in, your proof, and the risk and the ask.

STEP 02

Score it

Get your Offer Truth Score out of 100 across six leaks, so you can see where your offer is strong and where it is thin.

STEP 03

Fix it

See the one leak to fix first, why it costs you, and what I would do about it.

WHAT YOU GET

What a result looks like

A score out of 100, built from six leaks. The lowest one is the leak to fix first.

61out of 100

Buyer

Problem

Promise

Way in

Proof

Risk

First leak to fix: Proof. Buyers have to take your word for it. You also get your offer written out on one page, and what I would do about the leak.

This is a made up example to show the format. Your score depends on your answers.

WHAT WE SCORE

Six places an offer leaks.

Your Offer Truth Score is built from these six. The lowest one is the leak to fix first.

01. Buyer

You are writing for everyone, so nobody feels it is written for them.

02. Problem

Five problems, none of them urgent.

03. Promise

It describes the work, not the result.

04. Way In

There is no small, easy first yes.

05. Proof

Buyers have to take your word for it.

06. Risk

The buyer carries all the risk, and three different buttons tell them what to do.

WHO BUILT IT

I have sat in your seat.

I have built, scaled and exited my own companies, and since 2016 I have helped over 100 founders find the revenue leaking out of theirs. The Offer Truth Builder is the first thing I look at with every one of them.