NOTES AND THINKING

Plain thoughts on running and growing a business.

Notes on sales, marketing, AI and the choices owners face. I write about what I see in the work: what helps, what gets in the way and what I would change.

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AI Didn’t Kill Creativity – It Just Forced Us to Grow Up

AI Didn’t Kill Creativity – It Just Forced Us to Grow Up

AI Didn’t Kill Creativity – It Just Forced Us to Grow UpOnur Ibrahim
Published on: 24/06/2025

There was a moment not long ago when I sat staring at my screen, asking myself a weird question: If AI helps me write this, is it still mine?That’s the...

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Should Your Email Come From a Business or a Person?

Should Your Email Come From a Business or a Person?

Should Your Email Come From a Business or a Person?Onur Ibrahim
Published on: 31/05/2021

People often ask me if the “from” field and the signature line in their emails should be their company name or their personal name. With a couple of...

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Why story and values are the route to better customer communication

Why story and values are the route to better customer communication

Why story and values are the route to better customer communicationOnur Ibrahim
Published on: 31/05/2021

Native Indian tribes believe in the power of story. It is even said that those who tell the best stories rule the world! To some extent we can see this...

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PIXAR’S 22 SECRETS OF GREAT STORYTELLING “HOW TO WRITE A GREAT STORY

PIXAR’S 22 SECRETS OF GREAT STORYTELLING “HOW TO WRITE A GREAT STORY

PIXAR’S 22 SECRETS OF GREAT STORYTELLING “HOW TO WRITE A GREAT STORYOnur Ibrahim
Published on: 31/05/2021

Native Indian tribes believe in the power of story. It is even said that those who tell the best stories rule the world! To some extent we can see this...

Read more