Understanding Your Customer at a Deeper Level
Onur IbrahimPublished on: 01/04/2026
How does your customer really see you? Most businesses think they understand their customer. They run surveys, They build personas,They look at data,...
NOTES AND THINKING
Plain thoughts on running and growing a business.
Notes on sales, marketing, AI and the choices owners face. I write about what I see in the work: what helps, what gets in the way and what I would change.
Latest Insights
Onur Ibrahim
Facebook Link Building (Using Facebook and Twitter for link building)
Onur IbrahimPublished on: 31/05/2021
NO, Social Media backlinks are not pointless. Many of todays marketers discount the power of social media links, this is wrong. If you were to check...
Ten (10) ways to drive loyalty and generate engagement from customers
Onur IbrahimPublished on: 31/05/2021
Driving loyalty and generating engagement has always been a challenge for for any brand. The preverbal ‘shelf space’/’share of pocket’ is limited and...
Should Your Email Come From a Business or a Person?
Onur IbrahimPublished on: 31/05/2021
People often ask me if the “from” field and the signature line in their emails should be their company name or their personal name. With a couple of...