NOTES AND THINKING

Plain thoughts on running and growing a business.

Notes on sales, marketing, AI and the choices owners face. I write about what I see in the work: what helps, what gets in the way and what I would change.

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GEO (Generative AI Engine Optimisation) -Optimised WordPress Site Checklist

GEO (Generative AI Engine Optimisation) -Optimised WordPress Site Checklist

GEO (Generative AI Engine Optimisation) -Optimised WordPress Site ChecklistOnur Ibrahim
Published on: 28/08/2025

AI-Optimised WordPress Site Checklist A step-by-step Notion-ready checklist to optimise your WordPress site for SEO and AI-driven search. 1. Schema...

Top 10 SEO Growth Hacks

Top 10 SEO Growth Hacks

Top 10 SEO Growth HacksOnur Ibrahim
Published on: 31/05/2021

1 – Keyword in URL after the trailing slash (use – ) to separate words as _ is ignored and does not work. 2 – Page titles – Keep them short and aim for...

Ten (10) ways to drive loyalty and generate engagement from customers

Ten (10) ways to drive loyalty and generate engagement from customers

Ten (10) ways to drive loyalty and generate engagement from customersOnur Ibrahim
Published on: 31/05/2021

Driving loyalty and generating engagement has always been a challenge for for any brand. The preverbal ‘shelf space’/’share of pocket’ is limited and...

Quick video I made to help some people use the new Keyword Planner

Quick video I made to help some people use the new Keyword Planner

Quick video I made to help some people use the new Keyword PlannerOnur Ibrahim
Published on: 31/05/2021

I have had a few requests from people that wanted to learn how to use the updated Keyword Planer. This is a really topline video mainly for those that...