SALES FOLLOW UP

Stop good enquiries getting lost between people.

An enquiry comes in. Someone replies. Then it goes quiet, and no one is sure who was meant to call back.

I help you find where enquiries lose momentum between your marketing, your team and your CRM. Then we agree who owns each step and how you'll see it working.

Your first hour is free. After that, the review is priced once we've agreed the scope and time.

Onur Ibrahim

The first reply is rarely the whole problem.

Most talk about lost enquiries is about speed. Speed matters. But in the UK research I've reviewed, the bigger gap comes after the first reply.

Across the published mystery shops I could check, between about one in eight and one in three businesses never replied at all. And few came back again. Under 1% of surveying firms followed up after their first reply (Survey Booker, 2020). Law firms followed up 6% to 7% of enquiries (Shoppers Anonymous, 2016). Only 36% of car retailers tried to follow up within 48 hours of a forecourt visit (Autotrader, 2025).

Buyers often aren't ready on day one. A business that replies once and stops is relying on the buyer to chase. Read the research, with every source and its limits.

Where enquiries usually go quiet.

Four places where good enquiries tend to stall.

Between the form and a person.

The enquiry lands in an inbox or a portal that nobody checks often. An automatic reply goes out, and everyone assumes that counts.

Between first reply and quote.

Someone has a good first call. Then the quote waits for a figure, a colleague or a free afternoon.

After the quote.

The quote goes out and nobody owns the next call. A week later it feels too late to ask.

Between people and systems.

The CRM says one thing, the inbox says another and the notes live in someone's head. When that person is off, the enquiry stalls.

What I review.

We trace real enquiries from first contact to a booked meeting or a sale. I look at who handles each step, how long it takes and where things wait.

Then I check a few plain measures. How long until a useful human reply. How many enquiries lead to a real two way conversation. How many become a booked meeting, and how many of those meetings happen.

If you don't track these yet, that's fine. Part of the work is making them easy to see.

What you get.

You get a clear map of where your enquiries go and where they stall, with the evidence behind it.

Then we agree the fixes in order. Who owns each enquiry at each stage. When follow up happens and when it stops. What your team says, and what the CRM does for them.

Finally, we agree a simple weekly view so you can see the change without chasing anyone.

Putting the fixes in place.

Some fixes your team can make straight away. Others need the CRM set up, follow up emails written or tracking added.

My team can do that work if you want it. It's scoped and priced separately from the review, so you choose.

Where AI helps, and where a person should step in.

AI and automation are good at the first acknowledgement, reminders and keeping records tidy. They can stop an enquiry being forgotten.

But a buyer weighing a real decision usually wants a person. I help you choose which steps to automate and where someone on your team should take over.

Know the cost before work starts.

The first hour is free. If we work together, the review is priced after that hour, once we've agreed the scope and time.

Any setup work by my team is priced on its own.

Questions owners ask.

Short, straight answers to what owners ask me about sales follow up.

Do I need a new CRM?

Usually not. Most of the gains come from clear ownership and timing. We look at what you already use before anyone buys anything.

How many enquiries do you need to look at?

We usually look at the last 90 days of enquiries. That's enough to see a pattern. We agree the sample at the start.

Will this mean chasing people too hard?

No. Good follow up is useful and well timed. We agree when to keep going, when to change the message and when to stop.

The numbers.

Clicks, enquiries, quotes and sales are different measures. I check what the agency reports, what it can actually see and what happens once an enquiry reaches your team.

Find out where your enquiries go.

Bring a rough idea of how many enquiries you get and what happens to them. We'll use the first hour to see where I'd look first.

If the calendar does not show a time that suits you, send a message through the contact page.

I help business owners get better results from sales and marketing through clear advice, agency oversight and work delivered by my team.

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124 City Road, London, EC1V 2NX