NOTES AND THINKING

Where I think out loud.

Observations on business, growth, and the decisions founders face. No

playbooks. No frameworks. Just honest thinking from the front line.

HOW TO WRITE UNDENIABLE HEADLINES THAT ATTRACT READERS LIKE CANDY

HOW TO WRITE UNDENIABLE HEADLINES THAT ATTRACT READERS LIKE CANDY

Your headline decides whether your content gets read or ignored. Learn how to write headlines that grab attention, spark curiosity, and encourage people to keep reading. ...more

Business

June 30, 20263 min read

22 SECRETS OF GREAT STORY TELLING 3/22 A THEME IS IMPORTANT, BUT YOU WON’T KNOW UNTIL THE END

22 SECRETS OF GREAT STORY TELLING 3/22 A THEME IS IMPORTANT, BUT YOU WON’T KNOW UNTIL THE END

The best stories aren't written in one draft. Discover why planning, rewriting, and letting your ideas evolve leads to stronger storytelling and more meaningful communication. ...more

Business

June 30, 20262 min read

22 SECRETS OF GREAT STORY TELLING 4/22 – Once upon a time (How to tell a great story)

22 SECRETS OF GREAT STORY TELLING 4/22 – Once upon a time (How to tell a great story)

Every great story follows a structure. Learn how a clear beginning, meaningful challenges, and a satisfying ending create stories that engage, inspire, and stay with your audience. ...more

Business

June 30, 20262 min read

22 SECRETS OF GREAT STORY TELLING 5/22 – Simplify, Focus. Combine (How to tell a great story)

22 SECRETS OF GREAT STORY TELLING 5/22 – Simplify, Focus. Combine (How to tell a great story)

The best stories aren't the longest—they're the clearest. Discover why simplifying your message, removing distractions, and focusing on what matters creates stronger communication and greater impact. ...more

Business

June 30, 20262 min read

3 ways to create loyalty and stay relevant to your customers

3 ways to create loyalty and stay relevant to your customers

Customer loyalty is earned long before the sale. Discover how being present at the right moment, creating relevant content, and measuring the right metrics can build stronger customer relationships. ...more

Business

June 30, 20262 min read

What is “Tiered backlinking” and Why should I care? | Commino

What is “Tiered backlinking” and Why should I care? | Commino

A strong SEO strategy starts with quality backlinks. Learn how tiered link building can help improve website authority, strengthen search rankings, and support long-term organic growth. ...more

Business

June 30, 20263 min read

Loyalty without the loyalty card

Loyalty without the loyalty card

Customer loyalty is no longer built through points alone. Discover how personalised experiences, meaningful interactions, and data-driven customer journeys create stronger relationships and lasting br... ...more

Business

June 30, 20264 min read

I help founders find the lost revenue in their business. I’ve

built, scaled and exited my own companies, and helped over 100 more since 2016. The work is built and delivered

through Commino, an AI-first Revenue Operations agency.


© 2026 Onur Ibrahim. All rights reserved.
London, UK  ·  Commino Ltd, Companies House 10084916