NOTES AND THINKING

Plain thoughts on running and growing a business.

Notes on sales, marketing, AI and the choices owners face. I write about what I see in the work: what helps, what gets in the way and what I would change.

Latest Insights

Revolutionising the Accounting Industry: How Digital Marketing is Changing the Way UK Accountants Generate New Business

Onur Ibrahim

Published on: 21/02/2023

According to the UK government’s website, there are over 300,000 accountants and bookkeepers in the UK, many of whom work in small to medium-sized...

Top 10 SEO Growth Hacks

Onur Ibrahim

Published on: 31/05/2021

1 – Keyword in URL after the trailing slash (use – ) to separate words as _ is ignored and does not work. 2 – Page titles – Keep them short and aim for...

Facebook Link Building (Using Facebook and Twitter for link building)

Onur Ibrahim

Published on: 31/05/2021

NO, Social Media backlinks are not pointless. Many of todays marketers discount the power of social media links, this is wrong. If you were to check...

Ten (10) ways to drive loyalty and generate engagement from customers

Onur Ibrahim

Published on: 31/05/2021

Driving loyalty and generating engagement has always been a challenge for for any brand. The preverbal ‘shelf space’/’share of pocket’ is limited and...