NOTES AND THINKING

Plain thoughts on running and growing a business.

Notes on sales, marketing, AI and the choices owners face. I write about what I see in the work: what helps, what gets in the way and what I would change.

Adapt or Die: How AI Exposes Businesses Without Real Value

Onur Ibrahim

Published on: 08/06/2026

AI is turning routine work into a commodity. Onur Ibrahim on why value is moving from outputs to judgement, and the question every owner should ask next.

Is AI the Next Dot Com Bubble?

Onur Ibrahim

Published on: 04/08/2025

Why today's AI hype looks a lot like 1999, and how to spot the small share of companies with real value that will still be standing afterwards.

AI Didn't Kill Creativity, It Forced Us to Grow Up

Onur Ibrahim

Published on: 24/06/2025

A personal view from Onur Ibrahim on using AI in creative work, and what it means for the people who write, design and make things.

Plain thoughts on running and growing a business.

Notes on sales, marketing, AI and the choices owners face. I write about what I see in the work: what helps, what gets in the way and what I would change.

Adapt or Die: How AI Exposes Businesses Without Real Value

Is AI the Next Dot Com Bubble?

AI Didn't Kill Creativity, It Forced Us to Grow Up

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