NOTES AND THINKING
Plain thoughts on running and growing a business.
Notes on sales, marketing, AI and the choices owners face. I write about what I see in the work: what helps, what gets in the way and what I would change.
Adapt or Die: Why AI Is Exposing Businesses That Never Created Real Value
The first wave of AI has already turned many low value tasks into commodities. Basic copywriting. Simple websites. Research. Design drafts.... ...more
Strategy and Research
June 08, 2026•2 min read
Understanding Your Customer at a Deeper Level
How does your customer really see you? Most businesses think they understand their customer. They run surveys, They build personas,They look at data,... ...more
Branding
April 01, 2026•5 min read
GEO (Generative AI Engine Optimisation) -Optimised WordPress Site Checklist
AI-Optimised WordPress Site Checklist A step-by-step Notion-ready checklist to optimise your WordPress site for SEO and AI-driven search. 1. Schema... ...more
Organic Traffic and Social Media
August 28, 2025•1 min read
Is AI the Next Dot-Com Bubble?
Why today’s hype looks a lot like 1999 and how to spot the 1 percent of companies that will surviveDéjà Vu: When “.com” Became “.ai”In 1999, merely... ...more
Strategy and Research
August 04, 2025•6 min read
AI Didn’t Kill Creativity – It Just Forced Us to Grow Up
There was a moment not long ago when I sat staring at my screen, asking myself a weird question: If AI helps me write this, is it still mine?That’s the... ...more
Story Telling and Copywriting
June 24, 2025•3 min read
The Ultimate Business Growth Skills Checklist for Business Owners
Apply RevOps Thinking to Lead Smarter, Delegate Better, and Scale Quicker. At Commino, we believe growth isn’t created through hustle but alignment. As... ...more
Strategy and Research
April 11, 2025•3 min read
Revolutionising the Accounting Industry: How Digital Marketing is Changing the Way UK Accountants Generate New Business
According to the UK government’s website, there are over 300,000 accountants and bookkeepers in the UK, many of whom work in small to medium-sized... ...more
Sales Enablement
February 21, 2023•5 min read
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