ABOUT ONUR
I help founders see what they cannot see themselves.
I’ve built, scaled and exited my own companies, and since 2016 I’ve helped over 100 more founders grow theirs.
Most founders are too close to their own business to spot what’s holding it back. That’s normal. The blind spots just get expensive. My job is to give you the clarity to see them, then the plan to fix them.
MY STORY
Three decades is a long time to study one thing.
I’ve spent more than 30 years studying performance. Business. Leadership. Marketing. Technology. Human behaviour. Martial arts. The common thread is simple. Performance improves when you focus on what matters and remove what doesn’t.
I started in the big agencies. Land Rover. Ford. Nokia. Tesco.
I learned how to make large budgets work harder and
stop clients losing money they didn’t know they were
losing.
Along the way I built, scaled and sold businesses of my own, so I know the founder’s seat from the inside, not just from across the table. That’s the part most advisers can’t offer.
Today I work with founder-led businesses doing £500k to £5m, finding the lost revenue, removing the bottlenecks, and building systems that scale without the founder in every
room.
WHAT SHAPED MY THINKING
The experiences that formed the way I work.
01
First, we talk.
You tell me about the business, why you are thinking of a change and what matters most.
02
Then, we agree what to share.
If we both want to go further, we agree confidentiality terms before you share sensitive details.
Working inside large global agencies
How much money disappears between strategy and results, and how rarely anyone admits it.
Helping businesses adopt AI
Most people focus on replacing tasks. The real opportunity is redesigning how work gets done.
Working with hundreds of founders
The real problem is almost never the presenting problem. The skill is knowing where to look.
Sailing and time on the water
Making decisions with incomplete information and trusting your training. Business is the same.
PERSONAL PHILOSOPHY
How I Think
Seek truth before solutions.
Simplify before scaling.
Focus on fundamentals before strategy.
Build systems before hiring.
Develop people before processes.
Play the long game.
The businesses that grow well are usually the ones doing fewer things,
better.
THE FIRST HOUR - FREE
The most useful thing I can do for
your business is spend an hour
with you.
No pitch. No pressure. Just clarity on what’s really happening, and what I'd do next.
© 2026 Onur Ibrahim. All rights reserved.
124 City Road, London, EC1V 2NX
