Generating Engagement at the Zero Moment of Truth – ZMOT – Driving Loyalty – Using Social Media for Marketing

https://www.slideshare.net/slideshow/embed_code/key/bIv1GVZBQaTBae

A short presentation I prepared for an after dinner speaking engagement.

The focus was about how to drive loyalty when customers do not want to collect points

Winning at the zmot – A perspective on the application of Zero Moment of Truthfrom Onur Ibrahim